About Lincoln Financial Group

Financial strength

Building on a century of expertise and sound risk management, Lincoln Financial offers products and services to help people feel in control, confident and financially prepared.

Origins and vision

Founded in 1905 with the endorsement of Abraham Lincoln's son, Robert Todd Lincoln, Lincoln Financial Group is the first and only company to carry Abraham Lincoln's name, image and ideals at the heart of our brand. For more than a century, we've advanced President Lincoln's inclusive vision and values by building an honest, dependable financial services company. We're dedicated to helping Americans secure better, more optimistic futures for themselves and their loved ones.

Read more about our story.


Looking ahead, we'll continue to focus on creating value for you: our clients, partners, employees and shareholders. We are confident that our business model is sound, our products and advice are needed more than ever, and we are well-positioned to help you take charge of your financial future.


#205 on the 2018 Fortune 500 list by revenue, #24 by assets
#316 on the 2018 Barron's 500 list based on the most revenue growth and cash returns1

1Based on median three-year cash flow return on investment (ROI), 2018 sales growth, and adjusted for divestitures.